- ICF credentialed coaches
- 5,000+ hours of practice
- Arabic & English
- Egypt and the Middle East
The organizations we work with are asking the right questions.
- How do we develop leaders fast enough to keep up with the pace of change?
- How do we hold on to the people we’ve invested in?
- How do we build a culture that actually shows up in how people work together every day?
These aren't abstract questions. The gap between where organizations are and where they need to be, on leadership, retention, and culture, is exactly where TrueNorth works.
of employees in the Middle East say they’re considering leaving their employer in the next 12 months.
PwC Middle East Workforce Survey, 2024
higher engagement reported by organizations with coached leaders, alongside 23% higher performance.
ICF, 2023
We work with organizations who believe that their people are at the heart of everything they do.
Investing in leadership isn't an optional extra. It's the difference between a team that survives change and one that drives it. TrueNorth brings coaching aligned with ICF standards and organizational development to companies and institutions across Egypt and the Middle East, delivered by practitioners who have led from the inside, not consulted from the outside.
What we do
Three practice areas, designed for organizations that take people development seriously.
Executive & Leadership Coaching
Helping leaders lead with clarity, confidence, and authenticity.
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Career Coaching & Succession Planning
Helping professionals and organizations plan the right next step, for themselves and their teams.
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Organizational Culture & Team Development
Building teams that actually trust each other and work better together.
Learn MoreHow We Work
We move through five deliberate stages. Each one builds on the last. Nothing is rushed.
We Listen and Understand Deeply
We begin by listening. We seek to understand your context, challenges, aspirations, and what success looks like for you. This isn't a checklist. It's a genuine dialogue to ensure we're solving the right problems.
Four ways
to work
with us.
We design experiences that meet you where you are, from a single conversation to a sustained shift across your organization.
- 011:1 Coaching JourneysPrivate, focused sessions built entirely around your goals and challenges.
- 02Group CoachingLearning, peer accountability, and real growth in a small facilitated group.
- 03WorkshopsPractical sessions with tools you can apply the same day.
- 04Team Development LabsExperiential sessions that build trust, alignment, and better ways of working.
Not sure which fits? We'll help you pick the right starting point.
Start a conversationReady to invest in your people?
Let's start with a conversation about what your organization needs.